Catalog of work by Doug Sxmpson, The Sistah, Imani Simpson and more to be featured in Equinox’s high-quality fitness and lifestyle content.
Global fitness brand Equinox will be launching a transformative at-home bike and digital fitness app that allows users to stream exclusive video and audio content from brands like SoulCycle, Precision Run, HeadStrong, and more. Equinox stated that “music is an important component to motivating and inspiring our members to realize their full potential on every ride, run and beyond—and this platform offers the opportunity for music to reach new and different audiences alongside iconic and beloved fitness brands.” Doug’s catalog will be made available for potential future playlists to accompany the fitness brand’s ever growing library of fitness classes that will reach a broad and highly-engaged audience.
“The platform will integrate live and recorded original video and audio content from Equinox brands spanning 300 physical locations and 6,000 instructors.”
FAST COMPANY, 08/07/19
While no financial details were disclosed, the two-year licensing agreement begins from the commercial launch of Equinox’s Platform and will enable Equinox’s subscribers and authorized users to access Doug’s music content on Equinox’s Platform.