Work backwards, fall forward.
I have found this to be the most effective way to work for me. I find my target, then strategize and plan on what tool(s) to use to hit or get me close to hitting the target. Then, I take the steps and execute. Bullseye is always the goal. Ballpark is the next best thing. The great thing about the ballpark is that I can adjust the strategy, aim again and fire with the understanding that I am at least in contention. But if I were to to forego the strategizing and planning phases, then I’m just wasting ammo and more importantly, time. Wide-spraying hoping that something sticks. The “fall forward” is the ballpark. If what I do doesn’t make it into the ballpark, then it let’s me know that I missed something(s) in my planning. Or maybe I wasn’t listening to the market with intent.
But even with the best of strategies, timing, market climate analysis, consumer tastes and attitudes still determine the success of any product or service.
Work backwards by setting the goal, then plan the attack. Fall forward if you misfire, but keep timing, climate and value in mind.